Ferrari Atelier: Ferrari Personalisation Programme in Lake Bluff, IL

Configuring a new Ferrari is not a quick checklist. It is a design process where color, materials, finishes, and small details all need to work together. In the Ferrari Atelier Design Studio at Ferrari Lake Forest, we help you build a complete specification using a 3D Ferrari configurator and physical samples, so you can make decisions based on what you see and feel, not guesses.

How the Atelier Design Studio Works at Ferrari Lake Forest

Our process combines a real-time digital build with hands-on sample review. As we adjust your Ferrari specification, the configurator updates in real time on a large screen in our studio. You can compare real color and material samples as you refine the design, then confirm how each choice fits the full theme.

In-studio: Real-time configuration on a large display

When you visit our showroom, you see your build evolve live while we work through the decisions that shape the car’s look and feel. We can review exterior and interior selections in the same session, which helps you avoid a spec that feels disconnected.

Remote: We can bring the configurator experience to you

If you prefer to configure from home, we can work with you remotely and push the live build to your computer as we go. When you need to confirm details that are hard to judge on-screen, we can show color samples, leather samples, stitching overlays, and other materials over video so you can still make informed choices.

Exterior Personalization

Ferrari personalization often comes down to how the exterior details support the paint choice. In an Atelier setting, you can review exterior options that influence contrast, texture, and visual weight, and you can compare combinations before locking anything in.

• Wheel options and finishes
• Brake caliper color choices using physical references
• Exhaust finish options
• Carbon fiber and colored carbon fiber accents, depending on model and availability

Options vary by model and production availability, but the goal is always the same: build an exterior that looks cohesive from every angle.

Interior Personalization

The interior is where personalization becomes personal fast. Ferrari Atelier consultations are built to help you evaluate materials and textures in real scale, then decide how the cabin should be balanced. At Ferrari Lake Forest, we focus on the same core areas that clients typically refine during the process, including interior materials and colors, seat styling, and dash styling.

• Leather, Alcantara, and technical fabric samples you can touch and compare
• Seat options and seat styling choices you can evaluate for look and feel
• Dash styling and trim direction that matches the exterior theme
• Carbon fiber interior details and finish direction, where available

Stitching, Embroidery, and Detail Finishes

Small details are what separate a good spec from a great one. Atelier sessions commonly include decisions like stitching color, embroidery details, and other finishing touches that tie the cabin together. If you are building contrast, this is where you control it. If you are keeping it subtle, this is where you keep the materials from blending together.

• Stitching color selection and contrast planning
• Embroidery details where available, such as Prancing Horse seat embroidery on specific configurations
• Carpets and smaller interior accents that complete the cabin

What a Typical Atelier Session Covers

Every client starts in a different place, but most sessions follow a practical sequence that keeps decisions moving without rushing the details.

1. Define the direction. Model, must-have options, and whether the build should be understated or bold.
2. Lock the exterior color. Review samples and confirm finish direction.
3. Build the exterior details. Wheels, calipers, carbon, and other accents that shape the final silhouette.
4. Design the cabin. Materials, seat styling, dash styling, and trim finishes.
5. Finalize the details. Stitching, embroidery, and other finishing touches that make the spec feel complete.

Throughout the process, the configurator keeps everything visual so you can compare variations quickly and make confident decisions.

Ferrari Personalization Programs

Ferrari’s personalization program starts with the Configurator Tool and extends into dedicated experiences like Atelier. For clients who want an even deeper level of personalization, Ferrari also offers the Tailor Made programme.

Schedule Your Ferrari Atelier Design Studio Visit

If you are ready to start building your Ferrari specification, contact Ferrari Lake Forest to schedule an Atelier Design Studio visit in Lake Bluff, IL. Tell us the model you are considering and any early inspiration you have, and we will help you turn that direction into a finished configuration.